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I think it was quite obvious Chris was talking about the conversion ratio of the actual cobalt website not the ppc ads. Why send costly ppc traffic to an underperforming web platform? The ppc money could easily put to better use by upgrading to a better platform which will result in far more free organic traffic than the ppc traffic would ever garner. Cobalt websites are known to have far inferior conversion rates than other website vendors such as your Dealer.com. Stop trying to look for any opportunity possible to solicit on behalf of your son we don't need this to turn into ADM, just sayin'. Do agree on the warning idea though, ppc agencies tend to just set campaigns up and let them ride their course with little upkeep and need a kick in the rear end once in a while.