• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

If you re-read Chris's post, it's a snap shot of how he's dealing with rising PPC costs compounded by a vendor he feels converts poorly. PPC is an auction based system, THIS IS A UNIVERSAL PROBLEM for everyone.  My advice works with any vendor (ours incl'd). 


PPC managers are critical to the accounts ROI.  An active PPC manager (that's getting bitched at ;-) should roll up their sleeves and chop out all PPC activity that has low ROI. 


That being said, how does ANYONE know if the PPC vendor is is delivering a A+ effort or a D-? 

--How deep is the negative keyword list? (example: wiper blades, spark plugs, floor mats, owners manuals, etc)  

--Are ALL ads pointing to the most relevant landing pages (a key component in higher QS which creates lower bid costs)


--and on and on...


HTH

Uncle Joe

Will work for Likes ;-)