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If you re-read Chris's post, it's a snap shot of how he's dealing with rising PPC costs compounded by a vendor he feels converts poorly. PPC is an auction based system, THIS IS A UNIVERSAL PROBLEM for everyone. My advice works with any vendor (ours incl'd). PPC managers are critical to the accounts ROI. An active PPC manager (that's getting bitched at should roll up their sleeves and chop out all PPC activity that has low ROI. That being said, how does ANYONE know if the PPC vendor is is delivering a A+ effort or a D-? --How deep is the negative keyword list? (example: wiper blades, spark plugs, floor mats, owners manuals, etc) --Are ALL ads pointing to the most relevant landing pages (a key component in higher QS which creates lower bid costs)--and on and on...HTHUncle JoeWill work for Likes
If you re-read Chris's post, it's a snap shot of how he's dealing with rising PPC costs compounded by a vendor he feels converts poorly. PPC is an auction based system, THIS IS A UNIVERSAL PROBLEM for everyone. My advice works with any vendor (ours incl'd).
PPC managers are critical to the accounts ROI. An active PPC manager (that's getting bitched at should roll up their sleeves and chop out all PPC activity that has low ROI.
That being said, how does ANYONE know if the PPC vendor is is delivering a A+ effort or a D-?
--How deep is the negative keyword list? (example: wiper blades, spark plugs, floor mats, owners manuals, etc)
--Are ALL ads pointing to the most relevant landing pages (a key component in higher QS which creates lower bid costs)
--and on and on...
HTH
Uncle Joe
Will work for Likes