• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

Yes, I was referring to the cost of generating traffic in PPC vs. social marketing. Optimizing PPC will definitely help. Todd is right regarding the site! But, I realize the marketing budget is tapped and I think there's a lot to be gained with further efforts in social marketing. Joe's advice is something you could see immediately where as what I said would take a considerable amount of time to develop.