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kcar,


re: SEO


Here's a few unsolved SEO puzzles that are on my todo list.  I need some help:



  1. I'd like your thoughts on the importance of site architecture*.
  2. I am especially interested in your thoughts of faceted navigation (its all the rage!).   Especially helpful would be how to get feedback to optimize path specific faceted navigation (i.e. SUV > AWD > Price??)
  3. Have you seen any examples of an auto dealer web vendor using Schema.org microdata? We're missing the "Rich Snippet" train!
  4. Car dealers have a catalog site, It's ecommerce site with no checkout. Duplicate content is everywhere.  A bot's time to crawl a site is not infinite (aka "Crawl budget").
    1. Have you been in GA webmasters tools to prevent Google from crawling dupe pages (i.e. URL sort by prices). If so, what did you find?  If not, why not?
    2. In your opinion, how should website vendors  conquer this problem at the site level?  Use “canonical†tags or should they just be blocked?


*  Please talk about where we're at in the site architecture  evolution(relative to other industries).