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Maybe it's just me but the question seems misleading. If I was a customers answering "How did you initially contact the dealership you purchased from?" I wouldn't associate filling out a form (ex. Request a Quote, TrueCar, etc.) to calling or emailing and would just put walk-in by default.Then again like Yago said, it depends on how well your salespeople source. For a good month after we cut AutoTrader we would still see it as a source because alphabetically it was one of the first sources listed. We now have ***I was too weak to ask*** at the top
Maybe it's just me but the question seems misleading. If I was a customers answering "How did you initially contact the dealership you purchased from?" I wouldn't associate filling out a form (ex. Request a Quote, TrueCar, etc.) to calling or emailing and would just put walk-in by default.
Then again like Yago said, it depends on how well your salespeople source. For a good month after we cut AutoTrader we would still see it as a source because alphabetically it was one of the first sources listed. We now have ***I was too weak to ask*** at the top
