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Fact: Lead source analysis from CRM is a waste of your time.   Here's the world as I see it:

Fact #1: 

Pre-sale, neither your sales reps nor your customers benefit from your need to get true visibility into the lead source.

this sets up...

Fact #2: 

Lead source assignment can only be trusted if it's fully automated (a form lead).

That being said...

Fact #3:

Consider that 50% of all shoppers are in market 90days or longer, and visit >20 automotive sites prior to purchase.  Your not looking for the lead source, your looking for the MOST POPULAR paths to your store. 

In other words, if you obsess about lead source, what of the 19 other sites the shopper was on prior to sending you a lead?  Where did they go after they sent you a lead?   Look into attribution modeling*.

*https://support.google.com/analytics/answer/1662518?hl=en

*Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models - Occam's Razor by Avinash Kaushik