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Thank you for the input. Looking at the Autotrader Polk Study and the Dataium Cars.com study, it looks like there is a trend that lead volume is going down in terms of email/phone. The reason I asked the question, is because I measure my BDC in terms of their sales, but also the leads they receive in terms of Phone/Internet. If that is trending downward, then it could change how we measure our BDC. I wanted to see if anyone else saw a trend like this and perhaps if there was a 5 year trend that was out there from one of the big data companies. Much of the information provided and the story Yago provided from Auto News yesterday, certainly shows that there is a change taking place.
Thank you for the input. Looking at the Autotrader Polk Study and the Dataium Cars.com study, it looks like there is a trend that lead volume is going down in terms of email/phone. The reason I asked the question, is because I measure my BDC in terms of their sales, but also the leads they receive in terms of Phone/Internet. If that is trending downward, then it could change how we measure our BDC.
I wanted to see if anyone else saw a trend like this and perhaps if there was a 5 year trend that was out there from one of the big data companies.
Much of the information provided and the story Yago provided from Auto News yesterday, certainly shows that there is a change taking place.