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I think it is front and center at the majority of dealerships. Appointment schedules are generally handled through our CRM tools, and there is plenty of reporting on appointments. However, the legacy CRM systems don't have the functionality of automatically sending Outlook / Google Calendar invites to customers, as far as I know.

I do think the calendar invite would be a good feature and could act as additional 'reminder' step for the customer, and possibly increase show rates.

The reality is that the shopper will arrive when they can, regardless of what time you agree on. I would guess that most shoppers / customers don't view their appointment times as a firm appointments like doctors, dentists, etc. Service appointments are definitely more 'firm' than sales without a doubt, but ask your service advisors, most are either early or late.