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Hello all,I work for a group that houses 5 different OEMs and was having a discussion with the gentleman that manages our social media about actively posting to a FB page for each brand rather than one group page. We currently have one group page with about 900 followers and my first reaction was to worry about reaching fewer people overall by segmenting our future fans by brand. For example, someone that purchased a Mazda might love to attend our pet adoption day at the Subaru store. Or that Kia buyer might enjoy our video on the ELR. The other side of the coin is that brand specific pages could be a lot more relevant to those followers and may reach more people despite a lower fan count.So I'm curious what all you awesome people out there think. The extra work aside, do you believe it's better to have one large group page or a page for each brand?
Hello all,
I work for a group that houses 5 different OEMs and was having a discussion with the gentleman that manages our social media about actively posting to a FB page for each brand rather than one group page. We currently have one group page with about 900 followers and my first reaction was to worry about reaching fewer people overall by segmenting our future fans by brand. For example, someone that purchased a Mazda might love to attend our pet adoption day at the Subaru store. Or that Kia buyer might enjoy our video on the ELR. The other side of the coin is that brand specific pages could be a lot more relevant to those followers and may reach more people despite a lower fan count.
So I'm curious what all you awesome people out there think. The extra work aside, do you believe it's better to have one large group page or a page for each brand?
