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What Emily said is a great strategy. It does depend if you're using Facebook ads or not as well as the amount of time available. I'm a big fan of only having enough social media presence to make it manageable by the staff. For example, I know of a single brand, single rooftop with three very successful pages: one for the dealership, one specifically to highlight trades as they come in, and one for service. On the other hand, I also know of a 9-rooftop group that failed at one page per location because of bandwidth, so they pooled it all together and have one extremely strong and easily manageable Facebook page for the whole group.