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Online Chat Box like Facebook Chat vs New small window chat

ErikJonker

3rd Base Coach
Jan 26, 2013
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Erik
I am in the process of choosing a chat company for a fully managed chat solution for my 2 stores.

The Players I am looking at based on research of the companies themselves and the chats I have had as a secret shopper on sites they service are very similar with one exception, the integration of the Chat Box itself seems to me to be a very important part of the equation.

Based on my research: activeengage & carchat24 & contactatonce & engagedtosell and a number of others open a chat box in a separate small box of a window that while I am chatting and then re-engaging with that dealers website gets lost behind the window that I am in. Several times I have clicked in the dealership websites window on the chat now button displayed on the home page while already being in a chat that is hidden behind the open window I am in and it starts a new Chat that deletes the previous chat and starts a new chat with a new operator and you must start over.

activengage.jpg

Click back on to the site and chat disappears. With speakers off there is no indicator that its behind the scenes being responded to...

Do you think this is a big deal or am I being anal?

Another Player that I have looked at is Webgreeter which is in the style of a Facebook Chat that opens at the bottom of the screen on whatever page you are on in the the Dealerships website. The chat box follows you and you cant lose it unless you "X" it out.

carterhonda chat box.jpg

While most of the chat players are quick to respond to queries, as a consumer while I wait I want to cruise the site while I wait and look for the information that I want.... Those separate windows get lost to me and I forget like an ADHD sufferer.

The Facebook Style Chat window seem far superior to me and may be the deciding factor for me!

What are your Thoughts on this??
 
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I've no data to back up which works better from a conversion standpoint, but purely on user experience I think that the inline (Facebook style) chat is much friendlier to use. The key thing is that it persists the conversation history when the user clicks across pages and that the skin of the chatbox can be sufficiently customized to fit into the look and feel of your website. A particular gripe I have with a lot of dealer websites is that add-on widgets (not built by the website provider) such as live chat or coupon incentives have a look and feel totally at odds to the site itself.
Another potential turn-off for shoppers would be seeing a different website domain in the new popup window.

A non-automotive inline chat solution which I really like is Olark. Fits very easily into your website design.
 
I think inline chat boxes that don't open a new tab are the way to go (and where that market is moving toward). I have been on the search for a good one lately, but can't find (m)any that are auto-centric. WebGreeter looks like they have a managed plan and I am looking more into them. Has anyone found any others?
 
I think inline chat boxes that don't open a new tab are the way to go (and where that market is moving toward). I have been on the search for a good one lately, but can't find (m)any that are auto-centric. WebGreeter looks like they have a managed plan and I am looking more into them. Has anyone found any others?


Alex. Who is manning the chats? Webgreeter? Is auto retail their expertise ?
 
Alex. Who is manning the chats? Webgreeter? Is auto retail their expertise ?

Supposedly they have staff dedicated to specific markets, one of which being auto retail. I am still waiting to see some transcripts, however, I don't think I will be pulling the trigger with these guys. I would much prefer a company that is 100% focused on auto rather than multiple niches.

For chat, nothing is more important than the person on the other end.

I'd rather take a great chat team with an awful UI, than a cute FB like UI and a shitty chat team.


(UI = User Interface)

I agree completely. But in contrast, what I am looking for is both. What's the point of cake if I can't eat it too.
 
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It's like having a great phone operator on a shaky connection that drops out occaisionally..(ie. the chat box disappears when you engage with the actual dealership website). The question could be worded as: does the operator matter as much if you cant chat and browse simultaneously? I am going with Webgreeter and will report back on that. My opinion is that if one of the big Auto Chat companies rolled this "tech" out it could/would be a game changer for the features/benefits of their chat offerings......