Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature currently requires accessing the site using the built-in Safari browser.
Normal
Dale Pollak just wrote a blog post on this survey. One of the key take-aways for me was:"..dealers who offer more transparent prices on new vehicles close 20 percent more deals than those who don’t, and they achieve better front-end margins to boot. I would submit that this finding is both a wake-up call and a warning to dealers who continue to operate under the shroud of traditional new vehicle pricing and merchandising."So it's not volume OR gross, it's volume AND gross.
Dale Pollak just wrote a blog post on this survey. One of the key take-aways for me was:
"..dealers who offer more transparent prices on new vehicles close 20 percent more deals than those who don’t, and they achieve better front-end margins to boot. I would submit that this finding is both a wake-up call and a warning to dealers who continue to operate under the shroud of traditional new vehicle pricing and merchandising."
So it's not volume OR gross, it's volume AND gross.
