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Thanks for sharing your experience Rick. I too have seen this happen over and over for dealers that take the time to price their new inventory right. Why I asked the question -- hoping more will chime in.

YES - merely changing the price isn't going to make a big difference. You need to be following best practices with merchandising your new car inventory - photos included!! All the best practices with strategic pricing on your new cars WILL result in more shows AND EVEN MORE IF you can properly answer the phone, chats and email/form leads. I was also very successful at increasing our overall new car SHOW RATE by incentivizing the customer to come into the dealership for a test drive.