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Price the cars??? We won't make any gross!!!

Are there dealers that still believe that they control the information on new vehicles costs?  

Not only do most customers know more about your cars than most salespeople, they know as much about the invoice.  Accept it, there are no secrets here.

Transparency sells cars.

 

Consider your three largest variable expenses: Salespeople compensation, floor plan and advertising. Adjust those to relate to the increase in internet business. Focus on how you can still make money: under allowance, switch to leases, maximize F&I and sell accessories.

Said before ...price only the cars you want to sell.