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Nope, never said that. Give it another chance Cullen. Ahhh... the ol' urban legend returns! Damn this legend, it's gotta die! Sorry Cullen, my research shows that shoppers are culpable. Let's say you just came here from Mars, you watch a car shopper and you'll notice:Price Discovery for car shoppers happens in 2 places.--While Internet Shopping (i.e. sort by price)--At point of Sale (i.e. shopper makes an offer)Car shoppers believe that there is a tradition of negotiation to close out the 2 step price discovery process. In my travels, shopper negotiation anxiety is performance anxiety. It's a lot like asking that pretty girl out for a date. The anxiety is rooted in being wrong (i.e. paying more than they should have).100% Agreed.
Nope, never said that. Give it another chance Cullen.
Ahhh... the ol' urban legend returns! Damn this legend, it's gotta die! Sorry Cullen, my research shows that shoppers are culpable. Let's say you just came here from Mars, you watch a car shopper and you'll notice:
Price Discovery for car shoppers happens in 2 places.
--While Internet Shopping (i.e. sort by price)
--At point of Sale (i.e. shopper makes an offer)
Car shoppers believe that there is a tradition of negotiation to close out the 2 step price discovery process. In my travels, shopper negotiation anxiety is performance anxiety. It's a lot like asking that pretty girl out for a date. The anxiety is rooted in being wrong (i.e. paying more than they should have).
100% Agreed.
