Reply to thread

With nothing but respect for you as well as your post, I disagree.

I personally believe that the majority of customers negotiate because they don't know a "good deal" when they see it.  They use the negotiation process as an insurance policy to be sure they are not overpaying. 

If everyone that comes into my showroom to see a vehicle they found on my website was willing to pay my listed price, I would be leaning into your post.  They aren't.  They are attempting to negotiate an already very competitive price.  Your price validation advice is excellent.  That is what we do to the best of our ability.  We may even show them a competitors vehicle to further validate our price.  Then we negotiate.

With that said, I do believe that my prices need to be competitive or I would have never made the cut.