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It would easy enough to run a legitimate test to . Not a bullshit 'test', but a real test. The author had 20 dealers and 6 months. Randomize and cookie the shoppers, present half the shoppers with a widget that has a "Buy Online" button, the half another CTA. At the end of 6 months you'll have a good size data set.Did the shoppers that were served the "Buy Online" button buy more cars?Did they spend more money?Were they any more satisfied?
It would easy enough to run a legitimate test to . Not a bullshit 'test', but a real test. The author had 20 dealers and 6 months. Randomize and cookie the shoppers, present half the shoppers with a widget that has a "Buy Online" button, the half another CTA. At the end of 6 months you'll have a good size data set.
