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I have wanted to respond for a few days but online used car sales are going so well right now I simply haven't had the time.....


I totally get the want for clear attribution to increased conversion and sales. I guess I am just having a hard time understanding why this is so hard to understand. I looked at the short video provided by [USER=9441]@Michia Rohrssen[/USER], while there are most likely holes in both the data and the presented seamless process, the viability is very real.


Over the last two years I have come to understand that the ability to buy a car(a used car btw, a harder sight unseen sell in my opinion) online appeals to everyone. While I agree most do not set out on their shopping experience looking for an ecommerce model I know when they find one large quantities transact.


I love the volume of responses and debate. I wish I could have gone back and referenced all of the smart commentary that I have read over the last week or so. Look forward to following along as it continues.