Sometimes I think I understand your perspective, but this seems off base. You're asking the question "Does an online selling tool help a traditional sales rep have a productive discussion?". I don't think that's the right question at all. I think the question we should be asking is "Does an online selling tool satisfy the needs of consumers who are avoiding traditional sales reps?" When I'm looking at the online sales process, it cuts out sales reps (in fact, at our model store sales reps don't exist anymore). The whole process is online and in kiosk - fill me in as to how this is a Sales Rep discussion. Embracing the new model may require releasing your grip on the traditional model.
This is alot of statements with no supporting facts.
I don't know that I agree with anything except the first statement.
"Because shoppers find the internet experience as a giant cluster f**k."
Huh?
I don't know where you get these generalizations from - maybe it's from your dealership experience back in the day - but assuming that shoppers WANT to buy at a dealership because it's better than internet only sales is not a statement I see no proof of. Until the whole market has access to buy online, you cannot prove that consumers do not want it.
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Times have changed a bit, but not all that much.
I have a feeling that you think that selling cars online is a marketing tool?
