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I find this interesting.In one thread we talk about how many sources the customer sees online and how much further they are down the pipeline by the time they arrive. We talk about brand loyalty and model loyalty and the data is showing that customers know what they want before they get to the dealership more than ever.Then over here in this thread I see people saying "no no, we need sales people.".IMHO, the trend is clearly moving away from sales people and towards eCommerce, automation and commission-less sales.
I find this interesting.
In one thread we talk about how many sources the customer sees online and how much further they are down the pipeline by the time they arrive. We talk about brand loyalty and model loyalty and the data is showing that customers know what they want before they get to the dealership more than ever.
Then over here in this thread I see people saying "no no, we need sales people.".
IMHO, the trend is clearly moving away from sales people and towards eCommerce, automation and commission-less sales.
