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The problem is, I don't think that an A to Z, soup to nuts, solution is going to be the winning solution. I think it's much more likely that the winning solution will allow consumers to complete as much of the buying process online as they want and as much as makes sense for them. But very few consumers will buy completely online.

"My sense is the winners and losers in the business, five years from now, will be predicated by how well they assist buyers slipping from the online experience into the physical experience – and perhaps back again." - Ed Brooks

And you thought Internet shopping was disruptive...