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First off, DO NOT send an email to customers every time their salesperson changes. I get these from multiple dealerships, and I can say two things about it:1) I don't give a shit that my subpar salesman left, and now you want to give me an even more subpar one2) When it happens enough to be memorable, it leaves the impression you can't retain employees, and something is wrongI think removing this practice alone would make your dealership superior to so many others.Instead of having an orphaned process, I'd prefer to see a long-time ownership cycle process that works with the service department. I may or may not know of something that does help in that endeavor ...with plans to get supremely enhanced. But think of ditching all the orphan stuff in favor of something that provides relevant communication to customers who have been driving their cars for less than 18 months and have zero sales focus. People mostly like their new car for 18 months. After 18 months, you can begin soft-selling.
First off, DO NOT send an email to customers every time their salesperson changes. I get these from multiple dealerships, and I can say two things about it:
1) I don't give a shit that my subpar salesman left, and now you want to give me an even more subpar one
2) When it happens enough to be memorable, it leaves the impression you can't retain employees, and something is wrong
I think removing this practice alone would make your dealership superior to so many others.
Instead of having an orphaned process, I'd prefer to see a long-time ownership cycle process that works with the service department. I may or may not know of something that does help in that endeavor ...with plans to get supremely enhanced.
But think of ditching all the orphan stuff in favor of something that provides relevant communication to customers who have been driving their cars for less than 18 months and have zero sales focus. People mostly like their new car for 18 months. After 18 months, you can begin soft-selling.
