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This whole process exists purely from nostalgia when sales people sent out physical mail and managed their customer lists. When I first joined the industry I remember seeing how everyone did this. I think it is from a fear the sales person would take the dealership's customers with them to their next store. So this got added to CRMs and the dealers would yell at managers to email customers before they went to _____ down the road.The avg sales cycle time > avg employee retention time and no one is staying loyal because a FNG sent a sick intro email. A lot of these lists were invented just to keep sales people busy during slower times. Anyone that's actually called/emailed a ton of orphaned owners knows there are 50+ more productive things to spend time on.
This whole process exists purely from nostalgia when sales people sent out physical mail and managed their customer lists. When I first joined the industry I remember seeing how everyone did this. I think it is from a fear the sales person would take the dealership's customers with them to their next store. So this got added to CRMs and the dealers would yell at managers to email customers before they went to _____ down the road.
The avg sales cycle time > avg employee retention time and no one is staying loyal because a FNG sent a sick intro email. A lot of these lists were invented just to keep sales people busy during slower times. Anyone that's actually called/emailed a ton of orphaned owners knows there are 50+ more productive things to spend time on.
