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Sure. $25 CPC isn't that crazy especially if you are targeting models AND you are competing for that number one spot :) I mean, chances are you are going to be against the wallets of Chrysler.


Though, you shouldn't be paying that much unless you have a heckofa good proven conversion rate. Assuming the ad is targeted, designed, and laid out right. I'll say around $X per click (removing price because I don't want to get in a debate over this) would be the max for some of these campaigns.


btw, I did a PPC campaign for a personal injury lawyer about a year back ... $100 cost per click on some keywords!