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Your inventory profile should drive your PPC strategy. Big store is a supermarket. A small store is a boutique. In other words, Lil' boutiques should be snipers and big store can be carpet bombers.Snipers buy long tail ads. Carpet bombers buy high volume short tails (and pay big CPC).in the end, snipers need to be way smarter than carpet bombers.
Your inventory profile should drive your PPC strategy. Big store is a supermarket. A small store is a boutique. In other words, Lil' boutiques should be snipers and big store can be carpet bombers.
Snipers buy long tail ads. Carpet bombers buy high volume short tails (and pay big CPC).
in the end, snipers need to be way smarter than carpet bombers.
