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Look at auction insights. You could be outbidding the OEM who has much bigger pockets to afford outrageous $20+ CPC. #1 is not always the best place to be.Dig through some search terms reports. Find some exact match keywords you get a lot. Bid on some of those and aim for a QS of 10/10 with those. If you're still paying crazy prices (with 10/10), then leave them. Don't waste your money like they are at $20, hell even $10!This could also be temporary, maybe new initiatives from Chrysler (to the dealer) where they blow all their money quickly since it's new and they don't know! I've seen it with GM, a dealer blows through $8k in 2 months (first try at Adwords) with some keywords at $20 CPC when they should have been $2 or less. They try it out, think it's a waste, run out of funds and the auction goes back to normal.I guarantee most have auto bidding enabled. Google thanks them for it.
Look at auction insights. You could be outbidding the OEM who has much bigger pockets to afford outrageous $20+ CPC. #1 is not always the best place to be.
Dig through some search terms reports. Find some exact match keywords you get a lot. Bid on some of those and aim for a QS of 10/10 with those. If you're still paying crazy prices (with 10/10), then leave them. Don't waste your money like they are at $20, hell even $10!
This could also be temporary, maybe new initiatives from Chrysler (to the dealer) where they blow all their money quickly since it's new and they don't know! I've seen it with GM, a dealer blows through $8k in 2 months (first try at Adwords) with some keywords at $20 CPC when they should have been $2 or less. They try it out, think it's a waste, run out of funds and the auction goes back to normal.
I guarantee most have auto bidding enabled. Google thanks them for it.
