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Great article about Panda's latest algorithm update and how it should change your content strategy.


Few excerpts:


To get a grip on the quality of your content and the experience your brand is creating site-wide:


 

  1. Quality: Start with your most important pages  – high-traffic, high-value web pages – and begin evaluating them against  a set of criteria. Think about the set of criteria that Panda uses to  evaluate sites (what we do know) along with the set of criteria that  comes up often in the Google search quality guide.
  2. User Experience: Prioritize the content development  and user experience improvements needed (of course, you can use tools  like Google Analytics for data that can help you prioritize next steps).  When evaluating pages, think about the purpose of the page or set of  pages, and create an approach to making those deliver on their promise.
  3. Optimize Every Page: Do the same for the second-  and third-tier types of pages on your site until the entire site has  been evaluated, and action items have been assigned to each tier and  type of page.

The great thing about Panda overall is that it’s elevating the  quality of the search results on Google. And, websites can see  improvements in ranking when the algorithm refreshes after they’ve taken steps to improve their content and user experience.