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Just like everything else that fraud does, he'll pivot because he knows it's TOTAL BULLSHIT. Sure... attribution...Google, You Finally Really Did It[URL unfurl="true"]https://www.adexchanger.com/data-driven-thinking/google-you-finally-really-did-it/[/URL]Techniques changeLet's start with the deadpool:View-through attribution: dead.Third-party data: dead.DMPs: dead.Multitouch attribution: dead.The removal of view-through attribution in particular is likely to cause the biggest change to media buying habits as it is a mainstay of most digital display measurement. It is hard for me to say this, but it seems like we will be moving back to last-click as the gold standard for attribution (sorry, I vomited on my keyboard). Although, it is worth noting that virtually all in-app attribution is last-click, and they are sustaining a multibillion-dollar ecosystem.
Just like everything else that fraud does, he'll pivot because he knows it's TOTAL BULLSHIT. Sure... attribution...
Google, You Finally Really Did It
[URL unfurl="true"]https://www.adexchanger.com/data-driven-thinking/google-you-finally-really-did-it/[/URL]
Techniques change
Let's start with the deadpool:
The removal of view-through attribution in particular is likely to cause the biggest change to media buying habits as it is a mainstay of most digital display measurement. It is hard for me to say this, but it seems like we will be moving back to last-click as the gold standard for attribution (sorry, I vomited on my keyboard). Although, it is worth noting that virtually all in-app attribution is last-click, and they are sustaining a multibillion-dollar ecosystem.
