• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

Kevin,

 

I prefer to do it on my own, but, I may not beable to if the right tool isn't avail.

 

I've just waded into PPC, this is month#4. I threw together a fast Keyword list, put them in different tracking buckets, sync'd my goog analytics to it, stood back and watched.

 

I very pleased with what I see, The traffic stats are excellent (time on site, pages viewed). Conversions need work, but thats a site wide issue that I am studying.

 

I am ready to grow the budget (aka rob some $$ from radio to pay for PPC:lmao:)

 

 

Here's my logic on how I want to manage this and why I need help.

 


1st, I felt that there are 2 kinds of PPC campaigns. #1, Into my home market (where shoppers know us) and then #2, into "out of market" areas, where opportunities exist, but, special attention is needed. I created these major buckets:

  • Home Market
  • Out-of-Market
    • North
    • East
    • South
    • West

Inside these buckets are 2 major categories, Short Tail (just begun search) and Long Tail (deep in search process)

  • Short tail
    • Used Car
    • Used Car Dealer
    • Buy Used Car
    • etc...
  • Long Tail
    • SUV
      • used Jeep Wrangler
      • used Ford Explorer
      • new Cadillac Escalade ESV
      • Used 2008 Suzuki SX4 Sport
      • etc...
    • Cars
      • Pre-owned make model
      • etc...
    • Trucks
      • Pre-owned make model
      • etc...

These settings allow me to control the message, the budgets and drill down into the performance of my "home market" and "out of market" marketing. So I end up with:


  • Home Market
  • Short tail
    • Used Car
    • Used Car Dealer
    • Buy Used Car
    • etc...
  • Long Tail
    • SUV
      • used Jeep Wrangler
      • used Ford Explorer
      • new Cadillac Escalade ESV
      • Used 2008 Suzuki SX4 Sport
      • etc...
    • Cars
      • Pre-owned make model
      • etc...
    • Trucks
      • Pre-owned make model
      • etc...

And again 4 more times for Out-of-Market north, east, south and west PPC. It makes for great data and ROI, almost a 5% CTR (I think thats good?), but, now I want to grow this effort with a zillion keywords but doing it manually is NOT smart business for me.

 


  • I need keywords (for out industry)
  • I need a budget/bidding management tool
  • I need a landing page assignment system

Hopeless in Syracuse

Joe