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All,

 

I am a PPC (Pay Per Click) newbie. Well... not quite a newbie. I have run 3 months of google ad words trials. Results are very good and I am ready to take this to the next level.

• Keywords:
  • I compiled a list of keywords manually. I am sure that I have not got them all. I need more... lots more.

• PPC cost management and position optimizing:
  • Do I do this manually and I am always "time challenged" What systems are out there to reduce my management time and produce opportunities that I'd miss by doing this manually?

• Landing Pages & conversion ratios:
  • Anyone tinkering in this arena? Benchmarks anyone?

What other important topics have I missed? Any PPC management ideas, experiences would be of great help. Vendors, donot email me, please limit your reply to one paragraph and a good research link.