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I certainly agree with the above statement from Jabber.It needs to be everywhere.That being said, once you get them to the site and what happens immediately is just as important.Too many sites have annoying, troublesome or impossible to navigate 'landing pages' or 'home pages'. If you want to increase actual leads, you need to make it easy for every single customer to get exactly where they want to go.I can't stand the sites that have a navigation item for 'Specials' that contains the 'New Car Specials' -- New car specials should be listed with the inventory or in the 'new car section' of the website. Most customers have a strong distinction between whether they want to buy new or used.
I certainly agree with the above statement from Jabber.
It needs to be everywhere.
That being said, once you get them to the site and what happens immediately is just as important.
Too many sites have annoying, troublesome or impossible to navigate 'landing pages' or 'home pages'. If you want to increase actual leads, you need to make it easy for every single customer to get exactly where they want to go.
I can't stand the sites that have a navigation item for 'Specials' that contains the 'New Car Specials' -- New car specials should be listed with the inventory or in the 'new car section' of the website. Most customers have a strong distinction between whether they want to buy new or used.
