• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

It's tough to do because, unless they're using a pixel tracker, you can't track someone reliably from AutoTrader to your site.

If they go to AutoTrader, view your vehicles, google your dealership and then go to your site, this would appear as a targeted organic result, but really they came "from" AutoTrader.


Things like this are the reason we never get super reliable results when trying to track ROI like this.

We also run into customers that saw more than 1, but on the survey they only mention the first or last place they saw the vehicles, etc.