My two cents worth, which is about all my brain can manage right now. It being Monday and all. (It’s actually Tuesday, but based on my day, it feels like Monday)
How do we quantify what percentage makes us feel good about the services we provide?
We love repeat business because it means we did something right, and that customer wants & trusts us to provide them with service again. Plus, that customer is likely to send us referrals who will hopefully become repeats as well. So, any repeat business is better than zero repeat business. Right?
Where do we get the comparisons from? No two dealerships are the same. Some are similar though.
Is there an industry standard? I haven’t researched to see for myself.
OEM’s may offer some analytics for sales leads close rates based on Region, Zone, District, etc., but I don’t know about repeats. I’m not sure how to compare apples to bananas and all dealerships vary in sales. Some similar sized dealerships might have similar inventory amounts & sales amounts, but still, how can you compare the two. What’s good for us might be terrible for you.
So, what is the average? Heck if I know, but I will add that to my monthly analytics reports and see what my dealership is doing.
In closing, I will refer to my earlier comment - any is better than none. We should be happy with what we get, but there is always room for improvement & growth so let us not be complacent. Also, let's try to keep what we get.
Ya'll just got a peek into the interworkings of my brain when it's not braining. Good luck making it make sense!
I am interested to see what others have to say about this topic.
