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We wrote a white paper on this not too long ago. And you all know FRIKINtech mines DMS data from past sold and service to deliver offers that bring these customers back to your dealership. So, we keep an eye on this kind of thing Long story short... 35% of your monthly sales should have spent a dollar with you before. That hasn't been the case for the past few years because of inventory shortages, but that should be the goal moving forward.Here's the white paper. Take a look at page 5.[ATTACH=full]9041[/ATTACH]
We wrote a white paper on this not too long ago. And you all know FRIKINtech mines DMS data from past sold and service to deliver offers that bring these customers back to your dealership. So, we keep an eye on this kind of thing
Long story short... 35% of your monthly sales should have spent a dollar with you before. That hasn't been the case for the past few years because of inventory shortages, but that should be the goal moving forward.
Here's the white paper. Take a look at page 5.
[ATTACH=full]9041[/ATTACH]
