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This is falling back on to my plate in the group next year and we have drifted in our quality since I last trained our photographers 3 or 4 years ago. While car cleanliness and shot sequence are items that I focus on, my biggest pet peeve is focal length. I see so many of our and other dealers' photographers just flat out standing too close or using a focal length under 35mm or the equivalent of 1.5x zoom on an iPhone. All but one of our stores shoot with an iPhone and outside so I preach to stand back and zoom in. 1.5x zoom or higher and step back to fit the car in frame. Too close or a focal length less than 24mm makes cars look so goofy, cartoon-like, or like looking through a hotel peep-hole. Do this:[ATTACH=full]9298[/ATTACH]Not that:[ATTACH=full]9299[/ATTACH]
This is falling back on to my plate in the group next year and we have drifted in our quality since I last trained our photographers 3 or 4 years ago. While car cleanliness and shot sequence are items that I focus on, my biggest pet peeve is focal length. I see so many of our and other dealers' photographers just flat out standing too close or using a focal length under 35mm or the equivalent of 1.5x zoom on an iPhone. All but one of our stores shoot with an iPhone and outside so I preach to stand back and zoom in. 1.5x zoom or higher and step back to fit the car in frame. Too close or a focal length less than 24mm makes cars look so goofy, cartoon-like, or like looking through a hotel peep-hole. Do this:
[ATTACH=full]9298[/ATTACH]
Not that:
[ATTACH=full]9299[/ATTACH]
