Welcome, [USER=11310]@Brittany[/USER]! The data is so compelling. If nothing else, dealers should be checking out what their OEM is doing on the platform and assess how some of that strategy can be applied to their own marketing.
PLUS, the industry is well aware of the importance of the female shopper. With 80% of mothers in the U.S. being active users on Pinterest, there are definitely opportunities for dealers to build brand awareness and trust with the female shopper.
Here's another awesome reference direct from the female consumer: https://business.pinterest.com/en/pinnerstory/meet-kris
