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Usually between $15 and $18 per car is what I see.

90% of the stores only do Used Photos and 10% of the stores do New and Used.

New Photos make a world of difference in the analytics for time on site, number of vehicles viewed, etc - once users see the New photos aren't stock photos they tend to look at more vehicles in the same category (ie: Ford F-150 XLTs - only difference is colour).


1 photographer handles 3 stores.