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Old school thinking...In today's market, your shopper will visit an average of one dealership. If you fail to meet what they are looking for online as they make their decision on who to visit, you will be quickly eliminated. "Call for pricing" means "Eliminate this dealer from consideration" for car shoppers online, as they know the old school games. They are only a click away from other dealers that show their pricing. Same for those shoppers who ask for a price quote and you fail to give them anything - you are quickly eliminated from consideration.At a minimum - display MSRP or any price. Understand that whatever you put online - they will still want to negotiate. However, to be in the game, you need to have some transparency. The old days where the dealers held all the power of information are gone with the Internet...
Old school thinking...
In today's market, your shopper will visit an average of one dealership. If you fail to meet what they are looking for online as they make their decision on who to visit, you will be quickly eliminated. "Call for pricing" means "Eliminate this dealer from consideration" for car shoppers online, as they know the old school games. They are only a click away from other dealers that show their pricing. Same for those shoppers who ask for a price quote and you fail to give them anything - you are quickly eliminated from consideration.
At a minimum - display MSRP or any price. Understand that whatever you put online - they will still want to negotiate. However, to be in the game, you need to have some transparency. The old days where the dealers held all the power of information are gone with the Internet...
