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It has been said by the last few posts, but you have to put prices on your vehicles.  I've heard the argument over and over that "if I don't put prices on the cars, then people will have to call me, so I will get more leads!"  The few calls you may get with this tactic don't outweigh the # of calls you will lose AND the sense of trust and transparency that you so desperately need when trying to reel in an online customer.