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There are several tools on listing sites like autotrader and cars.com to help you see if your prices are competitive for cars, and perhaps for bikes if you are using these vendors.

HOW to price vehicles is a struggle every dealer confronts. too high and the phone won't ring; too low and as it was said above, you don't have room to negotiate. build value in your product by maximizing your VDPs with:

    •    detailed comment descriptions

    •    short videos (put a girl on them like Tampa Harley if your owner will let you - pm me for advice on that)

    •    FB and Google Adwords.

PS - how do you make money in the winter???