Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature currently requires accessing the site using the built-in Safari browser.
Normal
Great stuff Abby!I just finished reading this-(click here for the thread) enthusiast forum post on a bad experience directly resulting from the customer's perception of advertised pricing decisions made by the dealer.It probably goes without saying in these parts, but "artificial pricing" is still a very quick way to lose a customer for life. I'm not prepared to say that is a strategy at the dealership mentioned, but I do think it is important to realize that it doesn't have to be in order for the consumer to FEEL like it is their strategy. This thread is really interesting in that it covers everything from "forced add-ons" to "Interent vs Lot price."As is probably expected in a SVT forum, I did notice a few "classy' avatars, so avoid the left margin if that sort of thing offends you.Last Thought: This might be a little off topic. There are a few dealership employees posting here as well. One is representing their dealer VERY WELL in this thread, the other is not. What are you doing to encourage your staff to be active in their personal sphere's of influence? Do you have a Social Media policy that protects your brand? Better yet, does your Social Media policy promote your brand?
Great stuff Abby!
I just finished reading this-(click here for the thread) enthusiast forum post on a bad experience directly resulting from the customer's perception of advertised pricing decisions made by the dealer.
It probably goes without saying in these parts, but "artificial pricing" is still a very quick way to lose a customer for life. I'm not prepared to say that is a strategy at the dealership mentioned, but I do think it is important to realize that it doesn't have to be in order for the consumer to FEEL like it is their strategy. This thread is really interesting in that it covers everything from "forced add-ons" to "Interent vs Lot price."
As is probably expected in a SVT forum, I did notice a few "classy' avatars, so avoid the left margin if that sort of thing offends you.
Last Thought: This might be a little off topic. There are a few dealership employees posting here as well. One is representing their dealer VERY WELL in this thread, the other is not. What are you doing to encourage your staff to be active in their personal sphere's of influence? Do you have a Social Media policy that protects your brand? Better yet, does your Social Media policy promote your brand?
