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Pricing on your website? YES. 

 

To me, a website without pricing (regardless of product being sold) means either I can't afford it, or the company was too lazy or didn't care enough about the site to keep it updated. Either way, not something that encourages me to want to shop there. I also am a huge fan of instant gratification! And I'm sure I'm not alone. I want to see information up front, not have to call or submit a lead to someone I've already formed a negative opinion of.

I also have tested this both ways. Not by choice, but because we were forced to remove some of our pricing that was below MAPP. If you look at our reports, you can pinpoint exactly when it was removed. Our leads and traffic for those brands took a nosedive, plus we are losing ground in search results....