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The assumption you make in this though, is that they will call and contact you.  You have provided so much information to the customer, what is there reason to contact you at this point?  More than likely they would walk in to the showroom if this vehicle they viewed online meets their option and pricing expectations.  In the statement above, you are basing a customers response soley on price alone, that will drive the traffic to your store.  Here runs the danger....I will just lower my price of a vehicle to place me in a better position then other dealers (the V-Auto model), and thus lower your gross.


it is true that the customers will feel that if there is no pricing, the dealer is 'playing' with the numbers....this business set that up years ago in the consumers minds.  At this point in the business, you put the pricing on the vehicles, and try some other type of marketing....beyond the price....to get the contact.  What sets you apart from dealer B-C-D etc.......if you look at it...for the most part, they all look the same.  What drives the contact to your store?