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Robert,I understand where you are coming from. But I feel as though you've replaced "Get em in" with the above quote. Every car is different...unique even. However, Consumers are looking at dozens of those snowflakes. Sure, without prices, you may get that contact and based on your skills you may even get them in. However, think about the opportunities you're missing with the 97% that don't typically call or email. There are way too many choices out there for consumers. Just my 2 cents.Full disclosure: As you can see, I work for vAuto and even if I didn't I'm a firm believer in the Velocity method. When you take the emotion out of it (Wal-mart style as Joe mentioned) and focus on maximizing your turn and gross, everything else improves as well. (Service Dept. being one of the beneficiaries.)
Robert,
I understand where you are coming from. But I feel as though you've replaced "Get em in" with the above quote. Every car is different...unique even. However, Consumers are looking at dozens of those snowflakes. Sure, without prices, you may get that contact and based on your skills you may even get them in. However, think about the opportunities you're missing with the 97% that don't typically call or email. There are way too many choices out there for consumers. Just my 2 cents.
Full disclosure: As you can see, I work for vAuto and even if I didn't I'm a firm believer in the Velocity method. When you take the emotion out of it (Wal-mart style as Joe mentioned) and focus on maximizing your turn and gross, everything else improves as well. (Service Dept. being one of the beneficiaries.)
