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Notice that chat window that scrolls across the pre-owned page which does not have the pricing.  A chat window does not scare the consumer, so I bet they get a number of 'chats' that ask why there is no price.  They have established a contact.....it is now how you handle that contact.  I would guess (just a guess), that a similar page with pricing, and a chat window that scrolls across, the non-pricing page will obtain more contacts then the pricing page.  With no price, they need to make that quick contact to make sure they are not missing out on a deal.  Sure...some will 'run' because of no pricing, but I bet more contact on the chat window, and more 'run' when they have the pricing.  They see the price, gather all of the info, and move on to look at the next dealers pricing.  It is possible this is happening.  Kudos to them for trying something different.  If they get to much pushback, you simply add the pricing and look and sound like every other dealer out there...nothing hurt.  I am sure they look at their metrics/contacts and will make a change if need be.  It is all interesting to me.  I still think a hybrid approach may be the best.  Cars 30-days and over price, and your fresh trades under 30-days, have a contact for price.