Reply to thread

I always like to give my stand, in that I believe the pricing has to be there.  Sometimes I just do not like stepping into the same crowded box as everyone else.  The other dealer you have mentioned, I can apprieciate what they are doing, and how they try to communicate it to their customers.  I like the look of their website, and it does not make me uncomfortable in how they describe their process, but I am coming from a different spot than the consumer.  They do have to take the time to explain themselves.  In one of their Facebook posts, they have a conversation with a customer who was wondering why they did not display price....they best part of that is they were having a conversation.  If it does not work out for them, it is easy to go back to the 'way' everyone else does it.  You are so correct in this business starting from the low trust point....the big reason without the pricing on the vehicles it scares folks.  Just looking outside the bubble though, how many run from the dealership without ever a contact, as they have received all of the information they need from dealer.  There is the chicken vs the egg argument.  How does the other dealership and yours compare in the sales market, as I believe you were both from the same market...just curious if they are similar size?  I see the other dealer works on a 'no commission sales' which gives a level of confidence to a customer as well....they stretch both ends with no commision sales and no pricing listed   They are playing outside of the box a bit