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Wow, what a cool idea! I think Best Buy should drop all their prices on their site too! Their gross profit margins would explode! But... for some reason, sales volume would fall Sarcasm aside, what happens if they "Pull Prices from BestBuy.com"? It simply means very few shoppers would ever go back to BestBuy.com. That's the metric that takes the greatest hit. Less Return visitors. The next casualty is Time on Site and V.D.P.s viewed. Dealers give their shoppers too much credit for knowing what they want to buy. Product discovery includes price. All they want is to get the best car that fits into their budget. Removing price makes the site useless. So, why have inventory on the site? Why have pages on the site? What the hell, just upload a scan of a business card for a home page, cuz that all them pesky shoppers need!Dealers incorrectly think shoppers are totally zeroed in on a specific yr/make/model/trim/pkg/color and they're out looking for blood. The majority of shoppers are damn confused when they arrive at their site.Removing prices simply means forcing the shopper to go to their competitors site and if I am their competitor, I am going to BASH them for "hiding their prices" accuse them of abusing female shoppers than HATE to negotiate and preying on grandma's that don't shop on the internet and don't have family to help them.
Wow, what a cool idea! I think Best Buy should drop all their prices on their site too! Their gross profit margins would explode! But... for some reason, sales volume would fall
Sarcasm aside, what happens if they "Pull Prices from BestBuy.com"? It simply means very few shoppers would ever go back to BestBuy.com. That's the metric that takes the greatest hit. Less Return visitors.
The next casualty is Time on Site and V.D.P.s viewed. Dealers give their shoppers too much credit for knowing what they want to buy. Product discovery includes price. All they want is to get the best car that fits into their budget. Removing price makes the site useless. So, why have inventory on the site? Why have pages on the site? What the hell, just upload a scan of a business card for a home page, cuz that all them pesky shoppers need!
Dealers incorrectly think shoppers are totally zeroed in on a specific yr/make/model/trim/pkg/color and they're out looking for blood. The majority of shoppers are damn confused when they arrive at their site.
Removing prices simply means forcing the shopper to go to their competitors site and if I am their competitor, I am going to BASH them for "hiding their prices" accuse them of abusing female shoppers than HATE to negotiate and preying on grandma's that don't shop on the internet and don't have family to help them.
