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no price = no trust from the consumer that turns into very negative perceptions of your businessI'll be so bold to say that without prices, you only win when: - you're physically close enough to the consumer - have a strong positive reputation locally - practice the same tactics as the rest of the marketplace ....what I like to call the "rule of equal incompetence" - have an incredible blow up gorilla Some day it will be more acceptable and convenient for consumers to not feel compelled to buy a car locally. That is the day any dealer wishing to stay in business will have to price his cars competitively for all to see everywhere.
no price = no trust from the consumer that turns into very negative perceptions of your business
I'll be so bold to say that without prices, you only win when:
- you're physically close enough to the consumer
- have a strong positive reputation locally
- practice the same tactics as the rest of the marketplace ....what I like to call the "rule of equal incompetence"
- have an incredible blow up gorilla
Some day it will be more acceptable and convenient for consumers to not feel compelled to buy a car locally. That is the day any dealer wishing to stay in business will have to price his cars competitively for all to see everywhere.
