Reply to thread

Thanks everyone for your responses. Some excellent information there and a few debate-worthy posts as well! In my humble opinion as a grizzled vet (ahem three and a half years in "the biz") I think that it boils down to trust. It is a lot more difficult to build the rapport needed to cultivate a relationship with a potential customer when they are an internet shopper. Not displaying price only confirms the incorrect assumptions that internet customers sometimes have about vehicle sales in general. Sales regardless of the product has always been a popularity game. If your customer likes you and trusts you they will buy from you!

Today's internet shopper is an information gathering machine. If you can toe the line between providing enough useful information to make an educated decision and maintaining profit, you will be a leg up on your competition and can maximize the lead generating potential of your most important showroom... Your website!