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I can't really speak for anyone else because the reason I started doing what I do was because of terrible response time from our dealership website providers. That said, it shouldn't take that long to get going. If you are willing to add the inventory manually until you grow, you wouldn't even need to have an inventory feed. You need a VIN decoder, photo management, content management and a front-end theme wrapped around an automotive "framework".


It's not that simple, but most of the dealer sites providers are going to have their basic setup and then they change it visually and, if you're lucky, tailor it to what you want (ie: design based around low inventory count). The other issue is whether or not you're willing to jump into the $600-$1000 monthly expense of a full-blown dealer website right out of the gate.


If you want custom development from a non-automotive company, I would say 1.5+ months is inevitable.